Coach Profile
Premium Assessment
The most comprehensive coaching profile available. Twenty-one pages of evidence-based analysis across all 10 competency domains, mapped to 12 theoretical frameworks, with deep-dive commentary, your coaching archetype, and a structured 12-week development roadmap to take you from where you are to where you want to be.
What You Get
Everything in Premium
Full 100-question coaching assessment (50 slider + 50 multiple choice)
Personalised domain score across all 10 competency areas
Competency radar chart showing your coaching shape
Peer comparison benchmark against coaching averages
Top 3 strengths and top 3 development areas with narrative commentary
Cluster overview across all 5 competency clusters
Evidence-based 12-month development plan with specific, measurable actions
Alignment to 6 key theoretical frameworks mapped to your profile
Downloadable 11-page Basic Assessment Report (PDF)
Deep-dive analysis for all 5 competency clusters — detailed commentary on every area
Full alignment to all 12 theoretical frameworks (not 6)
Extended peer benchmarking — domain-level percentile data vs your qualification cohort
Coaching archetype identification — your dominant coaching style and its implications
Structured 12-week Practitioner → Advanced development roadmap with weekly milestones
Downloadable 16-page Premium Assessment Report (PDF)
Your Level
Where do you sit — and where are you going?
Your Premium report shows your tier at both overall and domain level, with extended peer benchmarking that places you in a percentile against coaches at your qualification level. Your 12-week roadmap then maps a clear route to the next tier.
The Assessment
10 domains. Deep-dive on every one.
Unlike the Basic report, which gives you an overview, Premium delivers a deep-dive commentary on each of the five competency clusters — with specific, evidence-based narrative for each domain and a clear connection to the frameworks that underpin it.
Reflective Practice
Deep-dive includedDeep-dives into the quality and consistency of your reflection — whether you use structured models, how your reflection translates into changed practice, and whether you have a regular review routine embedded in your coaching week.
Session Design
Deep-dive includedAnalyses your planning philosophy, your use of progressive overload, constraints-led approaches, and your ability to adapt sessions in real time in response to what you observe. Benchmarked against advanced coaches at your age group.
Communication
Deep-dive includedEvaluates the sophistication of your communication toolkit — tone control, non-verbal awareness, parent management, and your ability to navigate difficult conversations with players, colleagues and parents.
Feedback & Questioning
Deep-dive includedA granular analysis of feedback quality, timing, specificity and questioning technique. Includes your use of the Socratic method, wait time, error-based learning and your ratio of positive to corrective feedback.
Game Understanding
Deep-dive includedTests tactical literacy across all phases of play — attacking, defending, transitions and set pieces — as well as your ability to translate game analysis into targeted training and in-game interventions.
Leadership
Deep-dive includedA comprehensive leadership profile covering vision-setting, conflict resolution, team culture, psychological safety and your ability to lead coaches as well as players. Mapped against transformational leadership indicators.
Player Wellbeing
Deep-dive includedAn in-depth assessment of your trauma-informed practice, mental health literacy, safeguarding knowledge and your ability to create environments that support the whole child — not just the athlete.
Holistic Player Development
Deep-dive includedMeasures how intentionally you develop life skills, character, resilience and social intelligence alongside football capability. Assessed against Long-Term Athlete Development principles and your age group context.
CPD
Deep-dive includedEvaluates the breadth, depth and quality of your professional development activity — including peer observation, mentoring relationships, engagement with research, and your ability to translate learning into practice change.
Coaching Philosophy
Deep-dive includedExamines the articulation, coherence and consistency of your coaching philosophy — how clearly it is defined, how consistently it drives your decisions, and how well it is communicated to players, parents and colleagues.
The Science
All 12 theoretical frameworks
The Premium report maps your results against all twelve frameworks — six foundational and six advanced. Each framework is applied to specific domain findings in your report, giving your feedback both academic grounding and direct practical relevance to your coaching context.
Gibbs' Reflective Cycle
The foundational model for structured reflection in professional practice. Your Premium report uses Gibbs' six stages to generate detailed, phased development actions that correspond to specific points in your coaching week.
Kolb's Experiential Learning Cycle
Kolb's learning cycle shapes how your session design and professional development questions are constructed — and how your preferred learning mode is identified and built into your 12-week development roadmap.
Self-Determination Theory
SDT's three core needs — Autonomy, Competence and Relatedness — underpin the Player Wellbeing and Communication domains. Your Premium report includes a detailed analysis of how your coaching environment meets or undermines each need.
Transformational Leadership Theory
Your leadership profile is mapped across all four dimensions of transformational leadership — Idealised Influence, Inspirational Motivation, Intellectual Stimulation and Individualised Consideration — with a domain-level breakdown.
Growth Mindset Theory
Dweck's framework is applied across CPD, Coaching Philosophy and Player Wellbeing to identify whether your beliefs and practices promote a growth-oriented environment for both you and your players.
Constructivist Learning Theory
Constructivism underpins how Session Design and Game Understanding questions are weighted, and informs the degree to which your Premium report identifies your use of guided discovery versus direct instruction.
Ecological Dynamics
PremiumEcological Dynamics — the study of how skill emerges from the interaction between athlete, task and environment — underpins the Game Understanding and Session Design deep-dives. Your Premium report assesses how well your practice environment creates the affordances that support skill acquisition.
Long-Term Athlete Development (LTAD)
PremiumLTAD's stage-appropriate development framework underpins the Holistic Player Development domain and informs how your Premium report benchmarks your practice against the developmental needs of your age group — from FUNdamentals through to Training to Win.
Coaching Effectiveness Model
PremiumSmith and Smoll's empirically tested model of effective coaching behaviour — covering supportive reactions, instructional feedback, and the relationship between coach behaviour and athlete outcomes — underpins the Feedback & Questioning and Communication deep-dives in your Premium report.
Positive Coaching Alliance Framework
PremiumThe PCA's Double-Goal Coach model — developing winners and developing winners in the game of life — shapes the Coaching Philosophy and Player Wellbeing deep-dives, assessing the extent to which your practice goes beyond winning to develop character and life skills.
Zone of Proximal Development
PremiumVygotsky's concept of the ZPD — the gap between what a learner can do independently and what they can do with support — underpins the Session Design deep-dive, specifically your use of scaffolding, differentiation and challenge calibration.
GROW Coaching Model
PremiumWhitmore's GROW model (Goal, Reality, Options, Will) is used within the Coaching Philosophy deep-dive to assess how structured and deliberate your one-to-one player development conversations are — and how well you create self-directed learners.
Premium Exclusive
Your coaching archetype
Based on the shape of your domain scores and the patterns in your responses, your Premium report identifies your dominant coaching archetype — the style that characterises how you most naturally coach, lead and relate to your players.
Understanding your archetype helps you leverage your natural strengths more deliberately, recognise where blind spots may arise, and adapt your approach when context demands a different mode.
You lead with long-term player growth. Your strengths lie in patience, individual attention and creating environments where players own their development. Your challenge is maintaining structure and urgency when results demand it.
Premium Exclusive
Your 12-week development roadmap
The Premium report doesn't just tell you what to work on — it tells you when, how and in what order. Your personalised 12-week roadmap is structured as a Practitioner → Advanced progression plan, with weekly milestones, specific actions and recommended resources for each phase.
Foundation & Audit
Establish baselines, implement quick wins from your lowest-scoring domains, and begin embedding the daily reflective habits that underpin long-term growth.
Targeted Development
Address your two priority development areas with structured, evidence-based practice changes. Observe a mentor coach, engage with the recommended framework literature, and log weekly reflections.
Consolidation & Review
Review progress against your Phase 1 baseline, consolidate new habits into your default practice, and set the goals that will take you through the next assessment cycle.
Who It's For
For coaches who are serious about progression
Premium is designed for coaches who want more than a snapshot — they want a development partner that gives them the depth, structure and accountability to make real, sustained progress.
Coaches Targeting Promotion
Seeking a senior role, a pathway position, or a move into academy football? The Premium report gives you the kind of evidence-based self-knowledge that makes you stand out in interviews and assessments.
Qualified Coaches Seeking CPD
You have your UEFA B or equivalent, you're coaching regularly — but you want structured, meaningful CPD that goes beyond the course. Premium gives you a personalised framework for the next 12 weeks.
Coach Developers & Mentors
Working with a cohort of coaches? Use the Premium assessment as a team audit tool — identifying common development needs and building a group CPD programme around shared data.
About This Assessment
Developed by a Coach, for Coaches
Coach Profile has been designed by Laurie Griffin, Director of Coach Development at Premier Development Academy, with nearly 20 years of experience working in professional football. Laurie is currently studying a PhD in Professional Sport, specialising in Reflective Practice in Coaching. Every question, domain and framework in this assessment draws on established coaching science — from Gibbs' Reflective Cycle to Ecological Dynamics — translated into practical, football-specific language that coaches recognise from their own practice.
The Premium assessment represents the full depth of that work — a professional profiling tool that gives you the kind of honest, evidence-based insight and structured development support that most coaches never access.
The most complete coaching
profile available.
100 questions. 12 frameworks. 16 pages. Your coaching archetype. A 12-week roadmap. All for a one-time payment.
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