A professional coaching assessment built on 10 competency domains and 12 theoretical frameworks. Developed by Premier Development Academy — for coaches who take their craft seriously.
One-time payment · Instant report · PDF download included
Built on the same frameworks used in elite football academies and national governing body programmes — now available to every coach, at every level.

The Process
Select Basic or Premium. Complete your payment — then access your assessment immediately.
Answer 100 questions across 10 coaching competency domains. Takes around 20–25 minutes. Honest answers give the most useful results.
Your personalised coaching report is generated instantly — with scores, insights, frameworks and a development plan tailored to you.
The Assessment
Every domain, question and framework has been designed by a coach with over 14 years in elite football — built to give you the insight that most coaches never receive.

About This Assessment
Laurie Griffin is a highly experienced coach developer and people development specialist with over 15 years' experience working across elite football, from coaching roles at Manchester United and Sheffield United to leading international operations at Chelsea Football Club. Laurie has delivered coaching programmes in 30+ countries around the world, working at national governing body level throughout Europe, Asia, and the USA.
Holding an MSc in Sports Performance Coaching and undertaking Doctoral Research in Professional Sport at Birmingham City University, Laurie created Coach Profile to give every coach access to the evidence-based, reflective insight that has long been standard practice at the highest levels of the game.
Premium Tools
Premium includes three ongoing coaching tools built to help you track, reflect, and improve week after week — not just a one-time snapshot.
After every session, rate yourself against each of the 12 PDA coaching modules — from Reflective Practice and Psychological Safety to Feedback Mastery and Applied Development. Each slider is mapped directly to the academic framework behind it.
Log how frequently you demonstrate key coaching behaviours across 10 domains — from your questioning technique and feedback quality to energy management and player wellbeing. Patterns emerge over time, revealing your real coaching identity.
Your consolidated coaching dashboard — pulling together your Coach Profile assessment, Style Reflections and Trends data into one view. Cross-references your self-reported behaviours against your module scores to surface genuine strengths, gaps and development priorities.
Unlike a one-time assessment, these tools build a longitudinal picture of your coaching across the entire season. The data you log each week becomes the evidence base for your own development.
Pricing
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Questions

Start your assessment today. Get clarity on where you are, where you're going, and exactly what to focus on next.
Get Your Coaching ReportA Premier Development Academy product · admin@pda-football.com